Video Marketing - Three Ways to save time

The right content can save you time and increase your sales

Customers are our most important asset, any marine business knows that maintaining customers and cultivating new customers is a key to sustainable growth. The question everyone has in this digital landscape is how do we get new customers with a cost-effective Return On Investment?

Your existing customers are one of your biggest marketing assets if they are happy with your product or service they’ll talk about it.

If you provide them with useful content to consume that isn’t selling but is educational and informative they will do what is called your “Inbound Marketing” In other words, they’ll be walking testimonials that refer you to new customers, from their own networks.

So what content can you create that works for existing customers and new customers? The best way to look at it is to break it down into three categories of the sales cycle.

Exploratory Phase
Buying Decisions
After-Sales

1. Exploratory Stage

During the Exploratory Phase of the buying cycle, people are looking for information to better understand their choices. This is a great opportunity to explain the principles behind the concept, the materials used in construction, the philosophies behind the design and build logic. These will help build an attachment to the brand and potentially a future loyalty to the marque.

2. Buying Decision Stage

3. After Sales Support

After-Sales Support is one of the most important aspects of customer retention and inbound marketing. If your customers know they are taken care of every step of the way with boat ownership they will have the confidence to go boating and the confidence to recommend your business to other boat buyers in their network. So how can you use video to promote this? By taking the most common questions you get asked by customers and answering them with a video. Not only will this delight your customers that they can absorb and understand this in their own time but you also save a great deal of your own time. Rather than take time out from tasks at hand explaining, you can quickly redirect them to the resource you have created solving their problem and saving you time. construction, the philosophies behind the design and build logic. These will help build an attachment to the brand and potentially a future loyalty to the marque.

Video marketing is the art of selling without selling anything directly, it saves you time and builds a community around your content that your happy customers will promote for you. A happy customer is your most powerful marketing tool in 2021. Are you doing enough to delight them?