Educational video – A powerful tool for building loyal audiences and ultimately enhance boat sales and services. Here are several reasons why they are effective: Establishing Expertise and Trust: Educational videos allow boat companies and service providers to demonstrate their knowledge and expertise in the field. This helps in building trust with the audience, as …
A long-format boat walkthrough video often outperform traditional corporate videos for boat sales for several reasons: 1. Detailed Exploration: A Boat Walkthrough video provides a comprehensive view of the boat, allowing potential buyers to see every aspect of the vessel. This level of detail is often lacking in shorter, more polished corporate videos. 2. Realistic …
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Companies that focus solely on short format video face several challenges in the ever-evolving digital landscape. It’s easy to get caught up in the views and likes but does the time and effort translate into sales? Sustaining Viewer Engagement: Keeping viewers consistently engaged over time can be difficult with short format video. The challenge lies …
Short Format Video – Challenges companies face relying on it for marketing Read More »
The rise of short format video represents a significant shift in marketing and communication strategies, particularly impactful for boat sales and service providers. Here’s what this trend means for you: Enhanced Online Visibility: A short format video is highly shareable and favoured by social media algorithms, leading to increased online visibility for boat sales and …
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Words & Photography by James Dumergue – Originally published in Trade A Boat May 2022 Horizon FD 103 Review The real alluring character of the FD103 is how it blurs the line between modern living and your ideal location Horizon FD 103 Review Horizon has created a blueprint for urban style living in your resort-like environment …
Words & Photography by James Dumergue – Originally published in Trade A Boat May 2022 Sea Legs 9.0 Amphibious RIB Review The 9.0M amphibious RIB from Sealegs is a beast of an adventure platform both in and out of the water Sea Legs 9.0 Amphibious RIB Review Lionel Ritchie had it right. When you go from …
Words & Photography by James Dumergue – Originally published in Trade A Boat Magazine November 2021 Dufour 470 Review Hailing from La Rochelle, France’s renowned yacht building region, Dufour shares a birthplace with many world-renowned yacht manufacturers. One, in particular, saw an opportunity outside its typical buyers market to add value to the brand from …
Words, Photography (Video Screen Shots) by James Dumergue – Originally published in Trade A Boat Magazine October 14th 2021 The S55 from Maritimo is a boat that makes you think beyond the journey, beyond the destination and asks the question, “what do you want to do once you get there?” A broad question is a …
Norman R Wright & Sons -14.2m XLW class Pilot boat review Words, Photography & Video by James Dumergue – Originally published in Safe Passage Magazine – Australasian Marine Pilots Institute Designing the ultimate hull is where this project started, a custom pilot boat that ticked the boxes of crew safety and efficiency but thats as …
Endurance 750 Words, Video and Photography by James Dumergue Typically traditions are shaped over time, incremental improvements of successful solutions. In motor yachts, tradition isn’t just the design’s aesthetics; it is often a style born from the best form to meet the function. The sure-footed broad-shouldered Endurance 750, based on the traditional trawler, is a …